The art of temporary expertise

The art of temporary expertise

In my other life as a creative director (link to my other life») I often have to become a temporary expert in someone else’s field, their nonprofit, their business. I’ve delved into an enormous array of subjects, ranging from writing simplified explanations of ETFs for Morgan Stanley (so their customers can understand what the heck they are) to writing playful descriptions of spa treatments for Marlene Weber in Poughkeepsie, NY.

Sometimes you do that as an actor also. Industrials. So yes, today I am a renowned expert on web conference set up, management, and etiquette. At least until we wrap.